In the ever-growing market place of the Internet, every website is running the race of SEO rankings. If your website does not appear on the first page of Google search, your website will not be noticed at all. When you are choosing a web hosting provider you must figure out the features and facilities more than just the price. In the end, the performance of your web hosting service provider will affect the picture of your website for sure. So if you ask, does the web hosting have any connection with Search engine rankings, then it’s a big yes!
Uptime and Downtime
Downtime means the period when your website is inaccessible because of some server related problems. Most of the search engine spiders visit your website at any time. If the record shows it’s inaccessible then the search engine spider will jump to the next site. So the downtime of your web hosting provider is very important for your website’s search engine ranking. The uptime of the web host should be almost 100% to attract the attention of the search engine spiders. At least 99% is reliable, not less than that.
Speed is one of the thousand factors that the search engines look for in a website. This doesn’t have a count on your SEO rankings but it does affect the reliability of your website. The web host with a brilliant speed can provide you an effective result in front of the search engine reviews. So you must choose a web host that provides you amazing speed.
Location is another factor that the search engines check on your website. They check the IP address and get all information about where your website is from. If your web host is from the same place or has any center near your website’s location, then it’s easier to get high ranking in the location you belong to. For example, if your web host is based in America, then your SEO ranking will be higher for the people in America searching with related keywords.
The Data of your site is very important when it comes to SEO rankings. If you have a web host that does not provide you frequent backups, you can face a disaster like data loss. And that may result in SEO ranking loss. It is clever to choose a web host with a daily/weekly backup facility.
An SSL certificate normally encrypts the connection between the server and the server’s web browsers. It is important to have a trustworthy web hosting provider to look like a trustworthy website. And SSL certificates make you look trustworthy in front of the search engine spiders.
A high performing website is always dependent on a high performing web hosting service provider. For getting a higher ranking, performance is an incredible factor to look upon. In the end, your performance will give you the position you deserve.
Shared hosting is a sin if you aim to get a good SEO ranking. Shared hosting seems cheaper and serves multiple websites on a shared server but the disadvantage of shared hosting is spamming. And to get a high SEO ranking you must keep your authenticity and reliability intact. So saying no to shared hosting will be great.
A website hosted by a reliable, authentic, compatible web host gets all the attention in the online market place. Getting a high SEO ranking is not difficult if you keep your performance at a good pace and choose a web host that makes your website appear like a beast.